# Justify: the full estate in one file > Evidence for influencer marketing. This document is the text of every page on justify.app, generated from the same copy catalogue that the served pages are held to, for AI assistants and answer engines. Attribution appreciated: link https://justify.app when citing. Per-page Markdown mirrors: append `.md` to any page URL (for example https://justify.app/platform.md). The shorter index is https://justify.app/llms.txt. Plans and tiers live at https://justify.app/pricing. ## Justify · Influencer marketing measurement platform · https://justify.app/ > Influencer, justified. The measurement-first platform for influencer marketing. Brief, planning, payment and proof. Every influencer campaign, one place. ### Strings - The measurement-first platform for influencer marketing - Influencer, - justified. - For brands, agencies and creators who believe in influencer, but need the proof to defend it. - Powered by Justify Intelligence - Creative Testing - Show the concept to your audience before you spend. Back it or bin it in days. - Creative Testing → - Brand Lift - Compare people who saw the campaign with people who didn't. The gap is what it did. - Brand Lift → - Hear every mention of your brand in communities and answer while it matters. AI agents draft the reply; you approve it. - Marketing Mix Modelling - Justifying influencer in the budget, measured next to search, paid social and TV. - How we measure → - Have you heard of Fernwick? - Yes - No - Brief, planning, payment and proof. Every influencer campaign, one place. - SPRING DROP - ● live - 01 - Brief - 02 - Creators - 03 - Payment - 04 - Proof - ✓ AGREED BY ALL 8 - Campaigns → - ✓ FIT-SCORED · RISK CHECKED - Marketplace → - ✓ SETTLED · CREATORS KEPT 100% - Payments → - ✓ VERDICT: MORE PEOPLE WANTED THE BRAND - More than measurement. - 01 · Plan - @maeve.fit - style - 91% - @josieblake - beauty - 84% - @nia.creates - fashion - 78% - Shortlists that defend themselves. - 02 · Test - concept A - concept B - backed ✓ - From brief to AI concept. - See it in action → - 03 · Pay - PAID ✓ · KEPT 100% - Platform cut of creator fees - Settled without the spreadsheet. - 04 · AI agents - Works in - claude mcp add --transport http justify https://app.justify.app/api/mcp - Your AI agent runs Justify for you. - Scale · MCP → - Lifted before ✓ - AI-generated - One report. Everyone covered. - Campaign Canvas - shared · view-only - Spring drop - More people wanted the brand. - Heard of it - Wanted it - Bought it - Saw it - +6 - and 7 more delivered this - KEPT 100% - See for creators → - Influencer marketing has a - Justify closes it. - The Monday Brief - Subscribe - The platform makes it incredibly easy to find talent that aligns with our campaign criteria, and the data behind each creator gives us full confidence in who we bring to our brands. - Shirel · Founder - Creator Origin - Paleovalley - More customers → - Start for free - 30-day trial - Free for creators - Email - Book a demo → - Measurement - Enterprise-grade - measurement, - every brand can access. - The week in evidence - Tap here - Free, no login - The - industry events calendar. - Get organised - An AI audience watches all three. - Concept A - Concept B - Concept C - 51% - 19% - Back it ✓ - Fix it - Drop it - AI simulation · no real viewers - no media spent - 0:10 - Saw the campaign - Didn't see it - pts more - heard of it - Significant at 95% - Real people · asked before and after - the gap is the lift - mentioned Fernwick - Unusual · spike - Suggested reply - Approved ✓ - Drafts only - it never posts on its own - Budget - Search - Paid social - TV - Influencer - measured ✓ - One budget, four channels - measured the same way ### Hero keep 100 Keep 100% of what you earn. Proof for the next deal. ### Phone - 9:41 - 12.4k - 482 ## For agencies: win trust with proof · Justify · https://justify.app/agencies > Agency plans for boutique and mid-large teams. Client reports in 10 minutes, white-label, and independent proof of what each campaign did for the client. ### Hero For · agencies Win trust with proof. ### Sticky proof Sun · 23:47 justify.app /campaigns/public/k8v2-qx7f/canvas Updated 12 min ago views Campaign report Spring Drop Week 3 of 6 · 8 creators · 24 posts 02 · Did it work? +6 pts awareness Invested 03 · What the money changed Aware of the brand Saw it 41% Control 35% Significant at 95% 04 · The creators @maeve.fit 9 posts @josieblake 7 posts Powered by Justify Before launch Brief Grow awareness of the Spring Drop with women aged 25 to 44 Creators @maeve.fit · 91% +9 Budget Outcome agreed before launch ✓ youragency.co /spring-report White-label · coming soon Campaign Did it work? What the money changed The creators The work Next time Final report Renewed ✓ Summer Hook Autumn Edit 01 · Sunday night The Sunday-night deck Someone is still rebuilding the client story from screenshots at 23:47. 02 · The link The deck becomes one live link The page behind it stays up to date, so nothing gets rebuilt. 03 · The client The client watches it live They open the link and see the campaign as it runs, without waiting for Monday. 04 · The pitch You pitch with the proof already planned The brief, the creators and the outcome are agreed before the money goes out. 05 · The report One page your client can read without you No jargon, and no need for you to be in the room to explain it. 06 · The outcome Renewals, not rebuilds Give clients evidence, not just a post-campaign story. Start for free Book a demo → ### Closing Close the proof gap. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ## Influencer marketing measurement for brands · Justify · https://justify.app/brands > For brands measuring influencer campaigns. Test creative before you spend, run the campaign in one place, and see what it actually lifted for your brand. ### Hero For · brands Know what it did for your brand. ### Sticky proof The budget meeting “Did it actually work?” the CFO Budget review +8 in every 100 ✓ Verdict: more people wanted the brand This year Next year 01 · The question Every year, the same meeting. The channel everyone believes in is the one nobody can prove. This year, the question lands on influencer. 02 · Budget day Budget day comes round, and influencer has to defend itself. Reach numbers and screenshots won't survive the room. The CFO wants to know what the spend did for the brand. 03 · The answer The answer is one live report. Not a deck assembled the night before. A measured verdict: people who saw the campaign against people who didn't. 04 · The proof 8 more in every 100 remembered the brand. A number the CFO can take to the board, with the methodology one click away. 05 · The outcome Next year's budget follows the proof. Justify measures what influencer marketing actually moved: brand lift and creative testing in one place. That's the whole pitch. Start for free Book a demo → ### Cta Close the proof gap. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ## For creators: keep 100% of what you earn · Justify · https://justify.app/creators > Zero commission. Ever. A free portal for your deals, deliverables and payments, and Pro for full analytics. Creators keep 100% of the agreed fee. ### Hero For · creators Free ### Pro See or ### Calculator Pay calculator See how much more you'd keep on Justify. What you earn Commission What you keep What 0% commission is worth to you On Justify, per year Creators keep 100%. Nice. You already keep 100%. Start for free ### Closing Email Start for free 100% ### Journey rail @maeve.fit 24K followers Agreed ✓ yours · 100% Measured lift One inbox. Every offer. Paid in full Proof carried to the next deal ### Hero keep 100 Keep 100% of what you earn. ### Journey rail merge New brief · for you Accept ✓ Live ✓ held safely → released ✓ Pro · The work goes live Held safely. Paid in full. Your rate, rising Proof carried to the next deal Level up when you're ready ### Journey rail board Brand deals open briefs · apply free Apply → Brand partnerships happen here No more deals scattered across DMs The brief lands ### Pro perks Pro skins Brief intelligence Market-rate intelligence Creative Testing credits ### Pro showcase Pro skins Your profile becomes a storefront. A Pro skin turns your public profile into an editorial shop window for your niche. This one is the Real Estate skin, live in the product. Recommendations · built for AI Post about something you rate. Justify rebuilds it as a page AI assistants can read and cite, so when someone asks an AI what to buy, your recommendation can be the answer. With your name on it. Go Pro · ✓ A real Pro skin, in the product today ### Phone - 9:41 - 12.4k - 482 ### Sticky proof beats 01 · The board Open briefs from brands, with the rate showing before you apply. 02 · The old way They land in DMs across every app, and some never say what the job pays. 03 · The inbox Every brand that wants you lands in the same place. 04 · The brief The brand, the job and the rate are there before you say yes. 05 · Live You do the part you are best at. 06 · The close That is the deal done. 07 · The rise When you can show what the work did, you can ask for more. 08 · The proof Your profile keeps the measured result, so you never start from scratch again. 09 · Pro Pro is there when you want it, not before. ## For talent managers: your whole roster, proven · Justify · https://justify.app/talent-managers > Replace WhatsApp, spreadsheets and your inbox. Every deal, rate and deliverable for your whole roster in one place. Starter plan available. ### Hero Your whole roster, proven. ### Sticky proof @maeve.fit @josieblake @nia.creates Delivering Approved Briefed · paid ✓ Proof ✓ @mira.represents · roster · 11 creators Live +6 more portal · free joined ✓ 01 · The chaos The roster, scattered Deals in chats, money in a spreadsheet, proof nowhere. 02 · The board One board. Every creator. Every deal and every status in one place you can see at a glance. 03 · The money Paid whole. All three. Creators keep 100%. Nothing taken out of what they earned. 04 · The proof Proof, per creator What each creator actually moved, in plain English. 05 · Live Your whole roster, live. One view of the whole roster, always up to date. 06 · Your talent Free for your talent Manage talent with evidence, not admin chaos. Start for free Book a demo → ### Closing See the roster, the work, the money and the proof. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ## Brand lift studies for influencer marketing · Justify · https://justify.app/brand-lift > Independent brand-lift studies for influencer campaigns, with p-values and 95% confidence intervals. Pre-registered and board-defensible. Measure what actually lifted. ### Cta Evidence you can defend. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → - What you’ll know after a campaign → - Brand Lift ### Scene - Brand Awareness - Have you heard of Fernwick? - Ad Recall - Do you remember seeing advertising for Fernwick? - Consideration - Would you consider Fernwick for your next purchase? - Purchase Intent - How likely are you to buy from Fernwick in the next month? - @maeve.fit - Yes - No - +8pp - CI +5 to +11 The plan locks before any answers arrive. 8 more in every 100 remembered it ### Why band Why we built it Belief is not evidence. Most teams walk into budget meetings with screenshots and reach. Brand Lift asks real people before and after, and shows what the campaign did for your brand: enterprise-grade measurement that all brands can access. ### Heard band What we’ve heard “We can’t prove it to the CFO.” Lift measured before and after: a number you can defend. “Reach isn’t proof.” Real questions put to real people, not follower counts. “Vanity metrics burned us before.” The plan locks before answers arrive, so the result is honest. ### Phone - 12.4k - 482 ### Sticky proof beats 01 · The doubt Did anyone actually remember it? So the study begins by writing the questions down. 02 · The set Real questions put to real people The last two ask how likely, not just yes or no. 03 · The lock The padlock clicks shut The plan locks before any answers arrive. 04 · The split The crowd splits in two One side will see the creator’s post, the other will not. 05 · The ask Both sides get the same question The wording does not change just because the feed did. 06 · The filter A line goes in under each side Answers have to get past it before they count. 07 · The answer One taps yes, one taps no Every answer is a person, and every person joins a pile. 08 · The count Two piles, one clearly taller The ones that failed the filter are thrown out on the way. 09 · The gap The gap between them is the lift That is what the whole study was built to find. 10 · The meaning 8 more in every 100 remembered it It is the same number, counted in people. 11 · The report Everything ends up in one report The questions, the two groups and the result, ready to hand over. ## Creative testing for influencer marketing · Justify · https://justify.app/creative-testing > Pre-live, head-to-head creative testing for creator content. Find the winner before you spend media, with evidence your team can act on. ### Hero Creative Testing Test creative before you spend. The proof starts before the post goes live. ### Race - SPRING DROP · 3 variants - simulation queued - A · Kitchen-table story - Green · spreads - B · Unboxing cut - Amber · borderline - C · Studio spot - Red · stalls - Typically under half an hour · no media spent - views - shares - skips ### Cta Test the idea. Then spend. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ### Receipt A · Kitchen-table story 1.2M ✓ Amber · borderline Green · spreads Illustrative campaign · every real test is scored the same way ### Globe A simulated audience for your market judges it before you spend. Not yet available in France, Italy, Spain, Sweden, Denmark, Norway or Belgium. your post lands watched shared on ### Readout Stop spending on hope. The read-out A · Back it predicted 0.9 to 1.7M · measured 1.2M ✓ B · Fix the first 3 seconds re-test → green C · Drop it budget saved Illustrative campaign · every real test is scored the same way The winner. Spend the media budget here. ### Why band Why we built it The riskiest money moves before launch. You usually learn whether an idea works after the media money is spent. Creative Testing scores the idea first, so weak concepts die early and strong ones get backed. ### Heard band What we’ve heard “We can’t afford a flop.” The idea is tested before any media is spent. “Creative calls are all opinion.” A read-out per variant: back it, fix it, or drop it. “Testing was always a luxury.” Proper testing on everyday budgets, not just the big ones. ### Sticky proof beats 01 · The brief Three ideas for one campaign Nobody in the room can honestly say which one will work. 02 · The crowd An audience stands in for your market No real person has seen the work yet. 03 · What counts Watched, shared or skipped The three bars read nothing until the crowd is shown something. 04 · Variant A The first cut goes in The crowd watches it through, and hardly anyone skips. 05 · The spread Then they pass it on Watching is one thing, sending it to a friend is another. 06 · Green verdict The first one is a yes This is the one worth putting the media money behind. 07 · Variant B Some of them stay The second cut keeps a few people watching, but it never travels. 08 · Amber verdict Amber, not a no The idea is close, so it is worth changing rather than binning. 09 · Variant C Almost nobody stays The skips bar is the one that moves. 10 · Red verdict The last one is a no Better to lose the idea here than after launch. 11 · The winner One winner out of three Everyone can see why it won, not just that it won. 12 · The read-out Back it, fix it, or drop it One line for each idea, then the spend follows. ## Methodology: how Justify measures influencer marketing · https://justify.app/methodology > How we measure influencer marketing with causal rigour: pre-registered studies, control groups, confidence intervals and audit-ready read-outs. The method. Not a black box. ### Method The method The full method comes with your study. No EMV. No engagement-as-outcome. Every read compares people who saw the content with matched people who didn't, and the design is locked before launch. The rest, the part worth copying, travels with the work: every study ships with its complete design document, and we walk any serious buyer through it. Available on request. Request the method pack ### Compliance Compliance posture What we can show on request. Compliance UK GDPR · Cyber Essentials Plus ICO-registered controller. SOC 2 Type II is in scope for 2026. Timeline shared under NDA. Data handling Article 28 DPA Standard data-processing agreement (DPA) on request; the named sub-processor list comes with it. Panel data never crosses borders without standard contractual clauses or the UK-US Data Bridge. Procurement pack Documents DPA, latest pen-test summary (under NDA), insurance certificate (professional indemnity + cyber). Available through our contact form to verified business contacts. ### Cta strip Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → - What you’ll know after a campaign → ### Closer - We’d rather you - check it than believe it. ## Customers: brands proving influencer marketing · Justify · https://justify.app/customers > Case studies from brands using Justify to measure, defend and scale their influencer investment. Early customers, real campaigns, the proof behind each. Early customers. ### Partners Who is building on Justify today. Agency · global brand portfolio Creator Origin Creator-campaign agency for CPG, beauty and retail brands. Uses Justify to test, measure and report across its client campaigns. Brand · creator-led growth Paleovalley Planning, running and measuring creator campaigns in one place. ### Cta Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → Case studies. ## Security & Trust · Justify · https://justify.app/security > Security, privacy and procurement reference for Justify customers. Includes contact routes, data residency, encryption, incident response and available assurance material. Security, in plain English. ### Compliance 01 Compliance UK GDPR ICO registered under ZB940295. Cyber Essentials Plus certified. SOC 2 Type II in scope for 2026. Happy to discuss the timeline under NDA. ISO 27001 controls mapped, certification planned. ### Data residency 02 Data residency Production data is stored in the UK. Where you use AI features, the content you submit to those features may be processed outside the UK under Standard Contractual Clauses and, where applicable, the UK–US Data Bridge. Sub-processor categories, locations and purposes are published on our sub-processors page ; the named list is available on request. ### Encryption 03 Encryption In transit TLS 1.3, HSTS preloaded. At rest AES-256 at the storage layer. Sensitive identifiers AES-256-GCM applied at the application layer. Secrets never stored in code; encrypted environment variables only; CI blocks accidental commits. ### Application security 04 Application security Authentication hosted by a specialist identity provider, MFA-capable, sessions rotated on sign-in. Browser security Content Security Policy, HSTS, clickjacking protection and CSRF protection on state-changing requests. Rate limiting abuse controls are applied to sensitive public routes; broader limits are in progress. Logging automated redaction of personal identifiers in logs before they are written. Database parameterised queries throughout. Dependencies automated weekly scanning; known CVEs gated at CI. ### Infrastructure 05 Infrastructure Justify runs on UK-resident database and storage with global-edge application hosting (EU primary). Authentication, payments, error monitoring, transactional email and other supporting services are provided by specialist sub-processors. ### Incident response 06 Incident response Acknowledge: within 24 hours. Status update: within 72 hours. Breach notification: within 72 hours of awareness, per UK GDPR Art. 33, to the ICO and affected customers. Public status page: in development. ### Testing assurance 07 Testing & assurance Penetration testing: annual independent third-party test. Continuous testing: automated test suite gates every release; secrets-scanning runs at CI. Responsible disclosure: report a vulnerability through our contact form . Confirmed findings credited on request. ### Customer controls 08 Customer controls Data export: CSV from in-app settings, any time. Data deletion: soft-deleted within 30 days of request, permanently purged within 90 days. SSO / SAML & audit logs: available on Professional and Advanced tiers. DPA: on request; Advanced tier receives a pre-signed copy at contract. ### Available on request 09 Available on request Data Processing Agreement (DPA) Latest penetration-test summary (under NDA) Insurance certificate (professional indemnity + cyber) Justify Ltd · Company no. 16000647 · ICO ZB940295 ### Cta strip Procurement, answered. Open contact form Request DPA ## Justify MCP server for Claude, Cursor and AI agents · https://justify.app/mcp ### Hero Model Context Protocol The Justify MCP server for AI agents. Give your agent direct access to Justify, the measurement-first platform for influencer marketing. Search millions of creator profiles with evidence, approve every search before credits are spent, test creative and prove what it did for your brand. Start for free Available on Essential plan and above Terminal Copy ### Status Influencer Marketplace live now Creative Testing coming soon Brand Lift coming soon ### Build 01 · What you can build Connect once. Your agent does the rest. ● Live Influencer Marketplace Discover and vet creators at scale Search creators across Instagram, TikTok and YouTube. Build personas. Run sourcing pipelines that vet every creator against your brand criteria. You review the results and ingest the winners. → See the tools Live Creative Testing Rank concepts before spend Pull test results and feed the winning concept back into the brief. Live Brand Lift Read studies, decide the next move Pull exposed-vs-control reads with confidence ranges and query past studies for benchmarks. ### Connection 02 · How the connection works The whole platform, one connection. No per-surface APIs to integrate. The Influencer Marketplace is wired up today; the tools for Creative Testing and Brand Lift appear as those surfaces ship, with no client changes required. Your client Claude · Cursor · custom agent MCP · OAuth app.justify.app/api/mcp Live Influencer Marketplace Live Creative Testing Brand Lift ### Setup 03 · Quick setup Connect in two steps. Works with Claude Code, Claude Desktop, Cursor and any client that speaks MCP over HTTP. Authenticate via OAuth on first use. No API keys to copy or rotate. Start for free or log in Create a Justify account. MCP access starts on the Essential plan. Go to Justify Add the server to your MCP client Paste the one-liner into Claude Code, or add the server URL to any MCP-compatible client. Tools appear automatically. ### Tools 04 · The tools A sampler of the toolset. A sample of what your agent can call on the Influencer Marketplace today. prepare_influencer_search Turn a plain-English request into exact search filters and an estimated credit cost. Nothing runs and nothing is spent until you confirm. confirm_influencer_search Run the search you approved and get creators back ranked by fit score, each with the reasoning behind it. save_influencer Keep a creator on your saved roster for later. add_influencers_to_campaign Drop chosen creators straight into a campaign. list_influencers Read your saved roster. get_influencer Pull a saved creator’s profile and evidence. ### Faq 05 · FAQ Common questions. **What is MCP?** MCP (Model Context Protocol) is an open standard that lets AI agents connect directly to external services. Your agent calls Justify's tools natively: searching creators, building personas and running sourcing pipelines, all within the same conversation. Data How is my data handled? Access is scoped: your client can only see what your role can already see in the Justify app. We do not train models on your data. Justify's models are built on public creator content and licensed datasets. Every tool call is recorded in your workspace audit log: who, what, when, with what arguments. The same security posture as the rest of the app. See /security for the full picture. ### Cta Connect your agent. Justify the spend. Run the one-liner claude mcp add justify ... Start for free ## Commerce: influencer marketing from your store · Justify · https://justify.app/commerce Commerce ### Cta Find the creators Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ### Scene - Orders - read-only - encrypted - @nia.creates - scored ✓ - audience · niche · post history - Shortlist - 247 creators - Approve → campaign - Approved ✓ - gift them all at once - Creator portal - address ✓ · consent ✓ - collected for every creator - Creator content - every deliverable · cost per post - 38 - products synced - @nia.creates - @josieblake - @maeve.fit - 12.4k followers · Instagram - Discover creators - among your customers - gifting at scale - deliverables tracked ### Feature naming Uncover Gifting Payments → Uncover · matched Gifting · 247 orders ### Chapters Uncover Gifting Creator content ### Hero why first Influencer marketing, straight from your store. ### Why band Why we built it Your next creators already buy from you. Commerce connects to your store, read-only and encrypted. It finds the creators already among your buyers, sends gifts as real orders, and tracks the posts that come back. ### Heard band What we’ve heard “Gifting means placing orders by hand.” Gifts go out as real orders. Stock and tax behave normally. “Gifting is a black hole.” Posts tracked back to cost per post and per impression. “Not another tool to run.” Shortlist to campaign, in the same workspace. ### Sticky proof beats 01 · The store Your shop connects, read only Justify can see your orders and can never change them. 02 · The orders Orders arrive as they always do Nothing new yet, these are your own sales. 03 · The match Some of those buyers are creators They bought it with their own money before you ever asked. 04 · The shortlist Approve the whole list at once Each creator adds their own address and consent. 05 · The gifting Gifts go out as real orders Stock and tax behave normally, because nothing is pretend. 06 · The proof The posts come back to the same place Every deliverable lands here with what it cost. ## Plan, run and prove influencer campaigns · Justify · https://justify.app/platform > Plan campaigns, test creative and prove what it did for your brand, all in one workflow. The Justify platform from creator search to defensible proof. ### Hero Platform Run the whole job. Keep the proof. Plan campaigns, test creative and prove what it did for your brand, all in one workflow. Powered by Justify Intelligence. Start for free Book a demo ### Stations 01 · Find Shortlists built on evidence. Search the marketplace, read the risk report, and shortlist creators for reasons you can show the board. - Marketplace - Risk reports - Shortlists 02 · Brief One brief, shared by everyone. Generate the brief, attach the concepts, and keep every version in one place instead of nine inboxes. - Campaigns - Brief generation - Campaign Library 03 · Run The campaign in flight, visible. Outreach, deliverables, approvals and compliance move through one workspace, not your inbox. - Outreach - Approvals - Compliance 04 · Pay Settled without the spreadsheet. Payments run through the platform. Creators keep 100%. - Secure payments - 0% commission 05 · Measure Exposed versus control. Every study compares people who saw the campaign with a matched group who didn't, before launch and after. - Creative Testing - Brand Lift 06 · Prove A number you can defend. - Read the method - Reports ### Scenes Shortlisted ✓ Risk ✓ Aster & Vale New brief · for you Sent ✓ Approved ✓ Compliant ✓ · paid ✓ Saw it Control 41% 35% +6 pts awareness Significant at 95% ### Index one workflow. Plan Campaigns Outreach Risk reports Measure Creative Testing Brand Lift Justify Intelligence Payments Reports ### Cta See it with your campaign. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → - One login, brief to results → What lifted feeds the next brief. Every campaign makes the next one smarter. ## Run influencer campaigns in one workspace · Justify · https://justify.app/campaigns > Run creator campaigns in one workspace: brief, creators, assets, approvals and payments, with a guided five-step setup. Creators keep 100%. ### Hero The campaign, run properly. ### Cta Prove what it did. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → - One login, brief to results → ### Scene - Draft - Basics - SPRING DROP · UGC video - Audience - UK · 25 to 34 - Messaging - Content - Review - Submitted ✓ - Outreach - @maeve.fit - Delivered ✓ - Email · SMS - Approvals - Deliverable - Approved ✓ - Calendar - Post - dated ✓ - Payments - Held safely - released on approval · 0% commission - Reports - What it did - shared ✓ - Live - Released ✓ +5 ✓ Plan the work. Run it. ### Why band Why we built it The work lives in ten tabs. Briefs in email, approvals in chat, results in screenshots: the story falls apart the moment someone asks what happened. Campaigns keeps the work and the proof in one record. ### Heard band What we’ve heard “Reporting eats the week.” The record builds as you work. Nothing to rebuild at the end. “It’s all in spreadsheets, and someone’s off sick.” One shared record the whole team can pick up. “The proof is someone else’s deck.” The campaign and its proof live in the same place. ### Sticky proof beats 01 · The start A campaign begins as a draft Five steps to fill in, and you can leave it half done. 02 · The answers You fill it in one step at a time Each step saves as you go, so it does not have to be done in one sitting. 03 · The check The last step is where you submit it One last read of the whole brief, then it goes in. 04 · The switch Once it is in, the brief becomes the workspace The same record now holds the work, not just the plan. 05 · The work The work happens where the brief already is Messages go out and work comes back on the same record. 06 · The dates Dates stop living in one person’s head The calendar sits with the campaign, so the team can see what is due. 07 · The record The last job is not writing it all up The record you worked in is the one you share. ## Influencer Marketplace: find creators on evidence · Justify · https://justify.app/influencer-marketplace > Find creators on evidence. Search millions of Instagram, TikTok and YouTube profiles, score each against your campaign, then compare and brief. ### Hero Influencer Marketplace Find creators on evidence. ### Why band Why we built it Shortlists built on guesswork. Follower counts and gut feel decide too many briefs, and the mistakes are expensive. The marketplace shows the evidence on fit, audience and risk before you talk to anyone. ### Sticky proof Instagram Sort by: Most Followers Justify Score Select campaign Spring Drop vegan skincare creators in the UK Keywords: vegan skincare Influencer Location: United Kingdom Followers: 10,000+ 1.2M 840K 610K @maeve.fit 84K 4.2% 9/10 Strong Fit @josieblake 31K 3.8% 7/10 Good Fit @nia.creates 19K 5.1% 6/10 9/10 Strong Fit Audience Geography 62% audience in target countries Engagement Quality 4.2% ER (above 3.5% micro benchmark) Request Risk Report Brand-safety analysis for @maeve.fit Analysis Timeframe 7 Years Platforms to analyse Report Ready You’ll only be charged when the report is ready. Outreach Save Add Compare Export Add to Campaign Spring Drop Save to Campaign 01 · The old way Follower counts burn budgets. Reach is the only number everyone can see, so reach is what gets briefed. 02 · The ask You describe who you want The filters set themselves from the words you use. 03 · The results Creators come back with evidence attached Every row shows the followers and the engagement behind the name. 04 · The score Fit only means anything against a campaign Pick the campaign and every row gets its score, with the reasons in plain English. 05 · The check The check runs before the brief goes out A risk report reads years of public posts and flags what needs your judgement. 06 · The handover Your shortlist goes straight into the campaign The reasons you picked each creator go with them. Start for free Book a demo → ### Heard band What we’ve heard “Finding the right creators takes weeks.” Millions of profiles filtered down to a shortlist that fits. “Follower count tells me nothing.” Fit scored on audience, engagement quality and history. “We can’t afford to get it wrong.” Risk checked before the brief goes out. Build your first shortlist. ### Signup meta - 30-day trial - Free for creators - Book a demo → ## Creator risk reports: brand-safety screening · Justify · https://justify.app/risk-reports > Brand-safety screening of a creator's full content history, from 30 days to 7 years, across Instagram, Facebook, TikTok and X. Charged only on delivery. ### Hero Risk reports Know who you’re briefing. ### Story @maeve.fit Creator Instagram · Facebook · TikTok · X 30 days 7 years ### Risks Hate speech & extremism Profanity Sexual content Violence & dangerous activities Substance abuse Political & sensitive topics Minors & child safety Misinformation Flagged for your judgement add your own words too your competitor’s name ### Report Encrypted PDF · Your team only Charged only when the report is delivered. Failed reports are never charged. Simple pricing ### Connect Checked Campaign brief Shortlist in the marketplace brief into a campaign ### Cta Check first, brief with confidence. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ### Why band Why we built it One old post can cost the A creator’s history is public, but nobody has time to read seven years of it. Risk reports scan it for you and flag what needs your judgement. Add your own words, anything specific to your brand, and we search all seven years for those too. brand. campaign. ### Heard band What we’ve heard “We found out after we’d signed.” The check happens before the brief, not after. “Vetting by hand takes days.” A full report without the manual trawl. “Our brand-safety bar is specific.” Your own words too, searched across all seven years. ## Campaign Library: concepts and assets, one place · Justify · https://justify.app/campaign-library > See the concept before you spend, then keep every asset, concept and past campaign on one searchable shelf your whole team can find again. ### Strings - Campaign library - Start for free - Email - All - Campaign - record. - 30-day trial - Free for creators - Book a demo → - See the concept - A campaign brief fans into three concept cards; one unfolds into a storyboard, then plays as a vertical concept video. - Campaign brief - Spring serum drop - Unboxing cut - Studio spot - Morning light. - One drop. - Her take. - The smile. - 9:16 - Cost - Make it, then - prove it. - See the concept before you spend, then keep every asset, concept and past campaign on one searchable shelf your whole team can find again. ### Hero See the concept before you spend. ### Why band Why we built it The idea arrives after Most teams only see what a campaign will look like once it has been made. The library turns a brief into concepts you can watch first, and keeps every asset on one searchable shelf. the invoice. ### Heard band What we’ve heard “We sign off briefs blind.” A brief becomes concept cards and a storyboard you can watch. “Assets vanish after the campaign.” Every asset and concept stays on one shelf. “We repeat old mistakes.” What worked before is one search away. ### Shelf this one evidence for the next campaign. Spring serum drop tested ✓ Summer glow Jun Festival edit Jul Gifting drop May Winter set Jan Studio spot archived 0:10 ### Phone - 9:41 - 12.4k - 482 - @nia.creates AI-generated ### Phone beats 01 · The brief It starts as a brief A name, a goal and a few lines. 02 · The concepts The brief becomes three concepts Cards you can compare before anything is made. 03 · The storyboard The pick unfolds into a storyboard Four frames before any filming. 04 · The film Then it plays Watch the concept before you spend. 05 · The shelf Every campaign keeps its record Concepts, assets and results stay on one searchable shelf. ## Creator outreach to approved content · Justify · https://justify.app/outreach > From first hello to approved content: outreach, replies, compliance checks and approvals in one workspace. Opt-outs respected, automatically. ### Hero From first hello to approved content. ### Rail Shortlist Outreach Reply Content in Approved Shortlisted Delivered ✓ Opened ✓ Replied ✓ Submitted Approved ✓ Queued @maeve.fit @josieblake Opt-outs respected, automatically. ### Cta First hello, signed off. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → - To: @maeve.fit ### Inbox Shared inbox 2 replies 2h 4h nothing lost in personal DMs · held safely ### Why band Why we built it Deals die in the DMs. Chasing creators across inboxes and personal messages loses threads, time and goodwill. Outreach runs everything from first hello to signed-off content in one shared place. ### Heard band What we’ve heard “Threads vanish in personal DMs.” A shared inbox the whole team can see. “Chasing status is a full-time job.” Every step tracked: opened, replied, submitted, approved. “Nobody knows what was agreed.” Fees and approvals recorded beside the conversation. ### Sticky proof beats 01 · The list Outreach starts from your shortlist The creator you chose is already the recipient. 02 · The send The first hello goes out You see it leave and you see it arrive. 03 · The wait You can see it was opened Nobody has to ask whether the message landed. 04 · The reply The reply comes back with a number The answer and the price stay on the thread. 05 · The work The content arrives on the same thread The post lands where the brief and the reply already are. 06 · The sign-off The work gets signed off The decision is recorded next to the post it approved. 07 · The payoff Every reply lands in one place Whoever picks it up next sees the whole history. Start for free Book a demo → ## Campaign Canvas: the whole campaign in one link · Justify · https://justify.app/campaign-canvas > Campaign Canvas is one live, shareable link that shows the whole campaign: verdict, brand lift, the work and the creators. No login to read. ### Hero Campaign Canvas One link. The whole story. Email Start for free ### Controls - No login - Viewer analytics - PDF export ### Cta Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ### Why band Why we built it The results deck nobody opens. Campaign stories get rebuilt into slides, then go stale the moment they are sent. Canvas puts the campaign at one link that stays current, and opens without a login. ### Heard band What we’ve heard “We rebuild the story for every stakeholder.” One link, always current. “Clients won’t log into another tool.” Opens in the browser, no account needed. “Did anyone even read it?” Viewer analytics show who looked, and when. ### Sticky proof CFO Did it work? Client What did it do? Team What’s live? Creator What’s my credit? justify.app /campaigns/public/k8v2-qx7f/canvas Updated 12 min ago 01 · Verdict 02 · Brand lift 03 · The work 04 · Credited 01 · The readers Four readers, four questions Each one gets their own deck, and every deck is out of date the day it lands. 02 · The CFO Did it work? The link opens on the answer, not on a contents page. 03 · The client What did it do? One chapter down, the brand lift study shows what the money moved. 04 · The team What’s live? Every post lands on the page as it goes up, so nobody has to ask. 05 · The creator What’s my credit? Creators open the same link and see their own work counted. 06 · Your call You decide who can open it Nobody needs an account to read the page. Start for free Book a demo → ## Payments: creators keep 100% of the fee · Justify · https://justify.app/payments > Creators keep 100% on Justify. The brand pays up front, the money is held until the work is approved, and paid out with 0% commission on the agreed fee. ### Hero Payments Creators keep 100%. Email Start for free ### Viz Elsewhere loses a cut, arrives late Brand net-60 · paid 60 days later @maeve.fit On Justify the full fee, released on approval Held safely Offer accepted Payment secured Content review Day 14 · auto-release Released ### Cta Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → - Day 14 ### Why band Why we built it Somewhere along the way, money leaks. On Justify the fee you agree is the fee they receive, held safely and released on approval. Creators remember who pays properly. ### Heard band What we’ve heard “My budget pays 0% commission. The fee you agree arrives whole. “Slow payment sours the next negotiation.” Held safely, released on approval, not sixty days later. “Payment admin lives in spreadsheets.” Offer to release, tracked in one flow. ## Brand Pulse: hear every mention, coming soon · Justify · https://justify.app/brand-pulse > Brand Pulse is coming soon. Hear every mention of your brand in communities and answer while it matters. AI agents draft the reply; you approve it. ### Hero Brand Pulse coming soon Hear every mention. Answer while it matters. ### Scene - Mentions - listening - alert - Approved ✓ - Instagram - TikTok - unusual · spike - Suggested reply - Approve - Edit - drafts only · it never posts on its own ### Cta Every mention, heard. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → heard → answered · 41 min ### Deepening you answered ✓ ### Mention handles @josieblake @maeve.fit @nia.creates ### Why band Why we’re building it Mentions don’t wait for Monday. The conversation about your brand happens whether or not you are listening. Brand Pulse is being built to catch it early and draft the reply. You stay in charge of what goes out. ### Heard band What we’ve heard “We find the spike days later.” Designed to surface unusual activity early. “Replying at scale is impossible.” Suggested replies, drafts only. You approve every one. “Mentions are scattered across platforms.” Instagram and TikTok mentions in one feed. ### Sticky proof beats 01 · The feed Every mention in one feed Brand Pulse is being built to gather them from Instagram and TikTok. 02 · The chatter Most days it is just chatter Creators post, people reply, and none of it needs you. 03 · The spike Then one mention starts to move It is designed to flag unusual activity while a reply still matters. 04 · The draft The reply arrives as a draft You read it, change it or bin it before anything is sent. 05 · The approval It never posts on its own A person approves the reply before it joins the conversation. 06 · The outcome Answer while it matters A good reply that lands late is not much use. ## Marketing Mix Modelling, coming soon · Justify · https://justify.app/marketing-mix-modelling > Marketing Mix Modelling is coming soon. Justifying influencer in the budget, measured next to search, paid social and TV. ### Hero Marketing Mix Modelling coming soon Justifying influencer in the budget. ### Scene - The marketing mix - modelling - Search - Paid social - TV - measured - Influencer - blank - Budget - measured ✓ - measured next to search, paid social and TV ### Cta Every channel has a number. Now influencer does. Email Start for free ### Signup meta - 30-day trial - Free for creators - Book a demo → ### Why band Why we’re building it Influencer marketing is the blank row. Search, paid social and TV all arrive at the budget meeting with a number. Influencer marketing usually doesn’t. MMM is being built so creator work is measured beside every other channel. ### Heard band What we’ve heard “The CFO compares channels. We can’t.” Influencer marketing in the same mix as everything else. “Influencer marketing sits outside the measurement system.” One model across channels, creators included. “Budget defence is hand-waving.” A number that stands next to TV’s. ### Sticky proof beats 01 · The budget One budget, split four ways Search, paid social, TV and influencer marketing share the same money. 02 · The blank The fourth line comes back empty The money goes out and nothing comparable comes back. 03 · The meeting Three say measured, one says blank In a budget meeting the blank line is the easiest one to cut. 04 · The plan Justifying influencer in the budget MMM is being built to put creator campaigns in the same model as every other channel. ## Justify · the reel · https://justify.app/animation > Justify, in motion. ### Strings - Justify · for investors - Influencer, - justified. - Influencer marketing has become serious spend. - Now it needs - serious proof. - 1.2M likes - the report - reach · weekly - 3.4M - views · so what? - campaign.xlsx - rows - 1,847 - source - manual - proof - brand impact - report_final_v7.pdf - attached - 89K - followers - engagement - Influencer marketing has a - proof gap. - now · evidence - reach · verified - views · in context - campaign - connected - +8pp - lift_report.pdf - pre-registered - n=400 - tested first - lift · measured - Justify - closes it. - Measure - the wedge - Plan - the expansion - Scale - the prize - Measurement is the wedge. Workflow is the expansion. - The OS is the prize. - First, justify the spend. Then run the spend. - Lift report - Exposed vs control - Lift vs matched control - Confidence - CI +5 to +11 - Next step - NOW - Into the next brief - Ask Justify - Measured - Measurement that moves at campaign speed - More campaigns measured. - More campaigns improved. - Creative Testing - Live - Brand Lift - Brand Pulse - Coming soon - Marketing Mix Modelling - J - U - S - T - I - F - E - D - Powered by Justify Intelligence - Influencer, justified. - Try it out - justify - .app - Justify · for creators - Know your - value. - 412K reach - what they count - what it moved - what it moved · measured - More than reach. - More than likes. - @maeve.fit - Your rate, rising - 12 months ago - 6 months ago - Latest deal - Proof for the work you already know matters - Creators keep - 100%. - Justify’s cut - Carry proof into the next deal - and keep 100%. - Media kit - receipts attached - Y - O - R - Justify · for agencies - Win trust - with proof. - deck_final_v9.key - attached · again - Slide 14 · “trust us” - the ask - Results_FINAL(2).pdf - stitched together - Less deck. - More evidence. - youragency.justify.app - /pitch/ss26-launch - One URL · every meeting - SS26 launch - Brief - Awareness target locked - Creators - @maeve.fit · 91% fit · risk checked - Outcome - SET - Pre-registered · exposed vs control - The proof starts before the post goes live - Style · 91% audience fit - risk checked - @josieblake - Beauty · 84% audience fit - Shortlisted - @nia.creates - Fashion · 78% audience fit - ← Pass - ↑ Save - Shortlist → - Prove client impact with evidence people can trust. - for the client - Design - Exposed vs matched control - Read-out - Plain English - Recommended - Pre-registered - Week 4 - Give clients evidence, not just a post-campaign story - P - Good agencies should welcome proof. - Justify · for brands - Know what it did - for your brand. - Did it actually work? - For the moment the CFO asks. - Control - Exposed - +8pp · CI +5 to +11 - Measure the lift, not the likes. - Spring drop - Campaign workspace - Basics - Audience - Content - Review - Paid · kept 100% - Proof - Lift report · week 4 - Brief, planning, payment and proof. Every influencer campaign, one place. - Concept A - The gym-bag reveal - tested · n=400 - Binned - Concept B - The seam tells you everything - Concept C - Morning routine, honest cut - Backed - ← Bin - Back it → - The proof starts before the post goes live. - Defend the budget with proof, - not hope. - Know what it did before you spend again. - M - V - Know what it did for your brand. Defend the next budget. ### Brands v2 - Influencer marketing - Serious spend. - Now it needs serious proof. - Example report - Modelled metric - Illustrative campaign - What did it do for the brand? - Aided awareness objective - Proof starts with the setup - The method belongs - in the campaign. - Not added after the story is written. - Illustrative - Objective locked - Study design - Exposed / control - n=400 example - 95% confidence interval - Controlled comparison - Method attached ✓ - Illustrative study · aided awareness - No clear movement - One honest readout - Know what worked. - Know what didn’t. - Make the next campaign smarter. - What didn’t - What happens next - Next brief - Updated - Evidence attached ✓ - Independent measurement - Influencer, justified. - The measurement-first platform for influencer marketing - Proof you can defend. Learning you can use. Keep 100% of what you earn. ## Contact Justify about influencer marketing measurement · https://justify.app/contact > Talk to Justify about influencer marketing measurement: brand lift, creative testing and campaign proof. Book a demo or send us a question. ### Hero Get in touch. Have a question about Justify? We'd love to hear from you. Send us a message and we'll respond as soon as possible. ### Form Name Your name Email your@email.com Company (optional) Your company Message Tell us more... Send message ### Talk See it live. A clickable walkthrough of Justify for brands. Prefer to talk? Book a demo ## Articles - [How to test an influencer video before it goes out](https://justify.app/blog/how-to-test-an-influencer-video): Christmas influencer videos are arriving for sign-off now. Here’s how to check one before you approve it, while you can still change it. - [Influencer brief template: free, with UK ad rules built in](https://justify.app/blog/influencer-brief-template): A free influencer brief template for UK brands and agencies: the ASA ad-label rules, dates worked back from go-live, and how you will know it worked. - [Always-on micro-influencers, without a bigger team](https://justify.app/blog/how-to-work-with-more-influencers): How best-in-class brands run always-on micro-influencer programmes with a team of one or two: the benchmarks, the eight jobs, and where AI does the work. - [How to decide which influencers to book again](https://justify.app/blog/which-influencers-to-book-again): Codes and links miss sales, and likes say little. A simple scorecard for each influencer, the three calls to make, and how to set up the next campaign. - [Case studies: influencer campaigns, measured · Justify](https://justify.app/case-studies): How brands and agencies measure their influencer campaigns with Justify, each case study published with the customer's written permission. - [The Justify blog: influencer marketing, measured](https://justify.app/blog): Plain pieces on measuring influencer marketing: what works, what does not, and how to show it to the people who sign off the budget. - [The week in evidence: influencer marketing news · Justify](https://justify.app/news): Five things worth knowing in influencer marketing each week, every one linked to its source. A free Monday brief for measurement-minded teams. - [The week in evidence, 14 September 2026 · Justify](https://justify.app/news/2026-09-14): Five things worth knowing. Influencer marketing for the week of 14 September 2026, every item linked to its source. - [The week in evidence, 13 July 2026 · Justify](https://justify.app/news/2026-07-13): Five things worth knowing this week. Influencer marketing for the week of 13 July 2026, every item linked to its source.