# Justify

> Evidence for influencer marketing. Justify Ltd is a UK company (no. 16000647, ICO ZB940295) that provides causal brand lift measurement, pre-live creative testing, creator discovery, and independent campaign measurement. Built for brands and agencies who need CFO-readable proof that influencer marketing works, not reach × engagement × vibes.

The full estate in one file: https://justify.app/llms-full.txt. Every page also has a Markdown mirror: append `.md` to its URL (for example https://justify.app/platform.md).

## What Justify does

- **Brand Lift**: Exposed-versus-control brand lift studies with p-values and 95% confidence intervals, built for influencer campaigns.
- **Creative Testing**: Pre-live, head-to-head creative testing on synthetic + real audiences before you spend media.
- **Influencer Marketplace**: Creator discovery on evidence, not follower counts, with risk reports and shareable shortlists. https://justify.app/influencer-marketplace
- **Methodology**: Independent measurement layer, neutral on the media we measure: no conflict, because we do not sell media.

## How Justify is different

- **Independent**: We do not sell influencer media. Measurement and media-selling are a conflict of interest; we only do one.
- **Causal**: Every claim is backed by a pre-registered study with a control group. No surrogate metrics, no EMV, no vanity.
- **Creator-fair**: 0% commission on creator payments. Platforms that tax talent 20% lose the best talent.
- **CFO-ready**: Every lift report is auditable. Board-defensible numbers, not slides full of emojis.

## Pricing

- Starter: GBP 249 / USD 299 / EUR 299 a month; GBP 2,499 / USD 2,999 / EUR 2,999 a year. Shown in the visitor's currency: GBP in the UK, EUR in the eurozone, USD elsewhere.
- Essential: Let's talk pricing.
- Professional: Let's talk pricing.
- Advanced: Let's talk pricing.

## Company

- Founded 2024, Cambridge, UK. Fully remote, four timezones.
- Company number 16000647. ICO registration ZB940295.
- Contact: public contact form or chat on every page (launching shortly). To get started, sign up at https://justify.app/sign-up

## Key pages

- [Homepage](https://justify.app/): Overview of the loop: plan, concept, execute, prove influencer marketing with evidence.
- [Brand Lift](https://justify.app/brand-lift): Measure real lift.
- [Creative Testing](https://justify.app/creative-testing): Pre-live, head-to-head.
- [Methodology](https://justify.app/methodology): How we measure.
- [Pricing](https://justify.app/pricing): Starter listed monthly plan; Essential, Professional and Advanced custom plans.
- [Customers](https://justify.app/customers): Case studies.
- [For brands](https://justify.app/brands): Small brands and mid-market VP Marketing teams: causal brand lift the CFO will sign off on.
- [For agencies](https://justify.app/agencies): Boutique to mid-large agencies: white-label, win the pitch with proof.
- [For creators](https://justify.app/creators): Free, 0% commission, payouts via Stripe Connect.
- [For talent managers](https://justify.app/talent-managers): 12 creators, one screen: replace WhatsApp, spreadsheets and inbox.
- [MCP server](https://justify.app/mcp): Model Context Protocol server for AI agents: Claude, Cursor, any MCP client. Influencer Marketplace tools live now (search, personas, sourcing, vetting). Creative Testing and Brand Lift coming soon. Included on Essential plan and above.
- [Platform](https://justify.app/platform): The whole workflow on one page: plan campaigns, test creative and prove what moved.
- [Campaigns](https://justify.app/campaigns): Brief, creators, assets, approvals and payments in one campaign workspace. Creators keep 100%.
- [Influencer Marketplace](https://justify.app/influencer-marketplace): Creator discovery on evidence, with risk reports and shareable shortlists.
- [Campaign Canvas](https://justify.app/campaign-canvas): One live shareable link showing the whole campaign and whether it worked. No login, no deck.
- [Campaign Library](https://justify.app/campaign-library): Every asset, concept and past campaign in one record.
- [Risk Reports](https://justify.app/risk-reports): Independent brand-safety screening before you brief a creator.
- [Outreach](https://justify.app/outreach): Outreach to approved content, one workspace.
- [Payments](https://justify.app/payments): Money held safely, released on approval. Creators keep 100% of the agreed fee.
- [Commerce](https://justify.app/commerce): Shopify and WooCommerce integrations. Uncover surfaces creators already buying from you. Gifting and seeding programmes run directly through your store, with attribution back to campaign reports.
- [Events](https://justify.app/events): Industry events we attend and host. Flagship week is Cannes Lions 16–20 June 2026; live coverage at cannes.justify.app.
- [Weekly brief](https://justify.app/news): Weekly brief on the ~120 signals that move influencer marketing: competitor moves, platform changes, brand moves, creator economy, measurement standards.
- [Contact](https://justify.app/contact): Message the team or book a demo.