Test creative before you spend.

Put concepts in front of the right audience. The proof starts before the post goes live.

Audience: 400 per market, matched
Turnaround: 24–72 hours
Output: Verbatims + go/no-go
Start: Single-market test

Live

12 markets · 4,800 respondents Live · rotating

Paris · fragrance concept A · +18.3 pp · n=402

01 · The problem

Most creative ships blind.

Most campaigns commit budget before they know which idea is strongest. The proof starts before the post goes live — we measure what changed, before it ships.

02 · How it works

Four steps. One decision.

STEP 01

Brief the concept

Drop in the idea, audience, market, and success threshold.

~ 10 min · self-serve

STEP 02

Test with real people

Run a mobile-first test with the audience that matters.

~ 24–72h · in-field

STEP 03

Read the verbatims

See the themes behind the score.

~ instant · analysed

STEP 04

Back it or bin it

Back the concept that clears the threshold.

~ decision · go/no-go

03 · Global reach

Any market. Same read.

Run one market, a regional wave, or compare concepts across launch countries.

04 · What it costs

Start with one test.

Proper measurement should be standard, not a luxury.

Single market

One concept

Concept vs. control. Fast turnaround. Verbatims included.

→ Most common

Multi-market

Market wave

The same concept across multiple markets.

→ Popular for launches

Bundle · quarterly

Quarterly testing

A repeatable testing rhythm for teams shipping often.

→ Included in Brand tier